How social media platforms are supporting small businesses amid Covid-19

With businesses of all sizes under threat because of the impact of coronavirus, social platforms are introducing new features specially to help small agencies survive via the pandemic.

Here’s more on what systems are doing, and the way the new functions work.

1. Facebook launches Shops

Facebook has introduced the release of Shops, a new characteristic so that it will enable groups to display and sell their products on the platform. The flow comes as many retailers were forced to close down bricks-and -mortar stores because of the coronavirus pandemic, with many now looking to sell online.

2. YouTube’s video ad tool

Creating excellent video content material isn't always continually easy, specially for small agencies who might lack the capabilities or finances to do so. On top of this, of course, businesses at the moment are unable to keep in-individual video shoots. Consequently, YouTube has launched its ‘Video Builder Tool’, which allows small agencies to create video content material for free.

3. Instagram’s stickers for small companies

Facebook-owned Instagram has also released a new function to help small businesses make sales, which this time is available in the form of gift card, meals order, and fundraiser stickers which they can share on their profile or in Stories.